10% of two-wheeler market?

Speaking to CNBC-TV18, Anand Rathi - Automobile & Transportation, said that almost 10% of the two-wheeler market may shift to Tata’s new Rs 1 lakh car. He said, “ The car is priced at Rs 1 lakh and one look at the dealer margin and if we add the VAT the registration charge, the base model could workout to be Rs 1,30,000 lakh on road.With a Rs 30,000 down payment, you can take a loan of around Rs 1 lakh and EMI works out to be around Rs 3,716 per month. With just Rs 3,700 per month on an EMI, I believe anybody can afford this product. As far as the shift is concerned, initial estimates is around 10% of the two-wheeler market can actually shift towards the small car.”